During his youth, Moussa loved to customize his players during games on his PlayStation 2. This is where the name "MUSHEI" was born, a nickname definitively adopted by those around him and on social networks.

When it came to launching his brand, he said to himself: "No need to look any further, I already have a name that suits me "MUSHEI", both cool and original.

MUSHEI is the root, whose branches grow in different directions.
In complete alignment with our vision of fashion. Our brand is not limited to a young audience, but to a universe that is that of streetwear, elegance, style, refinement, and distinction.

We want to be present on the street, in offices and more generally in your everyday life.

MUSHEI is a universal brand.

In 2019, Moussa Diop created his first collection using wax fabric. The long-awaited success was not forthcoming. No one showed interest in the collection, and even the models didn't show up for the photoshoots.

This failure was a total reassessment and also the starting point of a rebirth.

Today, Moussa Diouf considers himself an "employee" of MUSHEI.

Behind this brand, there is a great team with which he collaborates effectively.